QUINTESSENTIALLY ESTATES

Korea in a word? Dynamic. Korea in two words? Dynamic and conservative.

Korea is a beautiful country with a history of over 5,000 years, boasting no less than seven UNESCO World Heritage Sites. Even with this rich history, Korea is a progressive and modern country and Seoul is a city that never stops. Late night traditional markets, early morning cinemas and 24-hour public baths are all available before and after you’ve visited the galleries and toured the palaces.

 

GO THERE FOR

The Korean Wave (“Hallyu”) - Hallyu is about the popularity of Korean pop culture in other nations. At first, television dramas and popular music were the principal exports, but now Hallyu includes feature films, computer games, musicals and sports. The nations importing Korean cultures have also expanded from neighbouring Asian countries to countries in the Middle East. Nowadays, TV drama film-sets have become popular tourist destinations.

Markets - Traditional markets are where you can experience the all-important Korean shopping culture. At these markets you will only find one-storey buildings and small handcarts full of interesting goods. When you shop at a traditional market the best idea is to do so at a relaxed pace, eating snacks from the street vendors and absorbing the culture. Itaewon Market, Dongdaemun Market and Namdaemun Market are most popular in Seoul. Be sure to take Korean currency with you.

The Outdoors - The climate of Korea is characterised by four distinct seasons. In summer outdoor swimming pools in the parks along the Han River fill up with people. Korea is 70% hills and mountains and in winter the snowy slopes tempt skiers and snowboarders outdoors to Korea’s ski resorts. The ski season spans December to February and ice skating outside Seoul City Hall is another great winter activity.

The Food - Korean foods and cuisine have been refined and adapted since the time of the Joseon Kingdom over 4,000 years ago. A Korean meal usually consists of a bowl of rice, soup or stew, the ubiquitous kimchi (a traditional dish of spiced, fermented vegetables) and other side dishes called banchan. Geography, climate and history determine the types of vegetables and roots that are grown and consumed such as chili peppers, cabbage and beans, all common ingredients in Korean recipes such as kimchi. At traditional restaurants, meat is cooked at the centre of the table over a charcoal grill, surrounded by various side dishes and individual rice bowls. The cooked meat is then cut into small pieces and wrapped with fresh lettuce leaves, rice and thinly sliced garlic, making for a delicious but also waistline-friendly cuisine.

Mix of Traditional and Modern - The capital of Korea for some 600 years, Seoul is full of reminders of its long and glorious past, from the imposing royal palaces in the downtown area to the world-class collection of the newly-constructed National Museum of Korea. Arguably no city in the world epitomises the mix of tradition and the modernism like Seoul. Both an ancient city and a bustling 21st century metropolis, visitors will find the old and new coexisting side by side in a way that is both awe-inspiring and surprisingly harmonious.

 

DON’T MISS

Five Palaces - There are five main palaces in Seoul, which were built under the Joseon Dynasty.

Gyeongbokgung - The Gyeongbokgung prides itself on being the largest and most beautiful among the five other palaces. The great artificial pond and the beautiful pavilion offer visitors a glimpse into the luxurious life led by the royal family in the past. It is located in the northern part of Seoul, which was the primary residence of the Joseon Dynasty. This palace complex includes the famous Gyeonghoeru pavilion and the National Folk Museum of Korea. You shouldn’t miss the Royal Changing of the Guard ceremony performed regularly by guards in traditional dress at the entrance.

Changdeokgung - Changdeok Palace is divided into three main areas: the public space, the king’s residence and the secret gardens that were reserved for women and for the royal family.  This Palace is the only palace that preserves the architectural style of the Joseon Dynasty. The rear garden used to be the king’s resting place.  The last Korean king lived in Changdeokgung until his death in 1926, and the palace was declared a UNESCO World Heritage Site in 1997.

Deoksugung - This famous palace, contained within elegant stone walls, has a western-style garden and an art museum.  Here too, visitors can watch the changing of the guard ceremony.

Changgyeonggung - This palace’s well-preserved building shows the beauty of late Joseon period architecture.
It was originally the summer residence of the Emperor and later became one of the five Seoul palaces of the Joseon Dynasty.  During the Japanese occupation period the palace was used as a resort with a zoo and botanical gardens, but the zoo was removed in 1983, and the palace restored to its former glory.

Gyeonghuigung - Constructed in harmony with the slanted geography of the surrounding mountains, Gyeonghuigung’s traditional architectural beauty and fascinating historical remains speak volumes about the nation’s turbulent history. Today, however, there is not much left of the original palace structure and currently the Gyeonghuingung’s front gate is being used at the main entrance of the Shilla Hotel.

Han River - The Han River runs directly through the middle of Seoul. One of the best ways to tour Seoul's riverfront areas is to avail yourself of the Han River Boat Cruise, at its most magical in the evening after 5 or 6 pm. Seoul’s dramatic skyline at night is best viewed from the Han River, with the imposing Seoul Tower twinkling in the distance. The illuminated Banpo Bridge Fountain which shoots water down both sides of the bridge pump is another highlight.

Night Market - Dongdaemun Market is Korea’s largest wholesale and retail shopping district, particularly popular with Seoul cool kids hunting for unique designs and bargain fashion.  Go at any hour of the day or night for a rummage and some local fare from a stall, and expect live performances from all manner of street acts.

Traditional Korean Food - With the Korean drama Daejanggeum, or Jewel in the Palace, in Taiwan, Hong Kong, and Japan, the popularity of Korean food is soaring. Contrary to widespread opinion not all Korean food is incredibly spicy; there are various non-spicy Korean dishes, and spicy dishes can be made mild by various additions.  Some Korean staples are: Bibimbap (boiled rice mixed with vegetables), bulggi (marinated, barbecued beef) and Kimchi (a traditional dish of spiced, fermented vegetables).

Korean Spas and Massage - There are many different kinds of Korean spa treatments.  One of them is a unique body scrub during which masseurs wear special mittens which remove dead skin cells from all over your body, leaving your skin smooth and glowing.  It is well worth visiting the 24-hour Jjimjilbang, which are large public baths complete with hot tubs, showers, Swedish-style saunas, and massage tables. In other areas of the building there are unisex areas, usually with a snack bar, an ondol-heated floor for lounging and sleeping, wide-screen TVs, internet access, and even noraebang (Karaoke).

 

WHEN TO GO

Korea has four very distinct seasons, each with its own special characteristics. The best time of year to visit is autumn, from September to November, when skies are blue, the weather is usually sunny and warm and the forested mountainsides are ablaze with astonishing colours. Spring, from April to June, is another beautiful season, with generally mild temperatures and cherry blossoms spreading north across the country in April.

BASICS

Country code: +82
City code: 02
Emergency Services: Police - 112; Fire - 119; Ambulance - 1339 (though most operators speak only Korean / hotel staff can arrange for a doctor or an ambulance)

Currency: South Korean Won (KRW).
Exchange Rate: Approximately 1 USD = 1,200 KRW (March 2010)
Electricity: 220V/two round pin plugs
Language: Korean

Arriving
Incheon International Airport, 52km west of Seoul, handles most of the country’s international flights. Two types of buses run from the airport to Seoul: standard city limousine buses operate from 5am to 11pm, cost about USD 12 (KRW 14,000) and are cash only. KAL deluxe limousine buses (also KRW 14,000) operate on the same schedule but are cleaner and more comfortable. Both buses take passengers to the major hotels – but keep an eye on your surroundings so you don’t miss your stop! It takes about an hour to downtown Seoul depending on the traffic. 
The most convenient way to travel is by private taxi – there are normally plenty of them waiting outside the airport after you pass through immigration and customs. It costs approximately USD 70-80 to get in to the city and you can pay with all major credit cards. 

Getting Around
Seoul has no shortage of cabs, so it’s never too much trouble to find one. The only time it might be worth booking one in advance is after 11pm on a Friday and Saturday night.Korean taxis are quite expensive and fares can be high. A good way to avoid sky-high fares is to use taxis wisely and taking taxis unnecessarily at rush-hour (usually 7am-10am and 4pm-7pm).  While most taxi drivers don’t speak English, they’re familiar with how you might try to pronounce Korean words and can guess where you’re trying to go. To be safe, it’s a good idea to have your destination written down in Korean.
As befits such a technologically advanced country, most taxis are equipped with GPS systems – plug in your destination’s phone number and you’ll likely to be taken straight there.Another good way to get about is to take the subway. The subway system is super efficient, clean, extensive and very cheap. You shouldn’t have any problems finding it as the subway signs and maps are in both Korean and English.

Tipping
Korea doesn’t have a tipping culture - taxi drivers don’t expect more money than exact fare showing in the taxi meter and this also applies to hotels and restaurants. 

Survival Skills
Seoul is a safe and easy city for travellers to navigate, and it’s easy to find tourist information booths and centres around town. For more help, telephone operators in Seoul operate a 24-hour tourist hotline (dial 02 1330 from mobiles) and they’re happy to assist with any questions you might have. An important point of note is that while Seoul is one of the most wired cities in the world, their telecoms system works on a different network to Europe/US/other parts of Asia and so your overseas smartphone may not work.

WHERE TO STAY

The Shilla Seoul
202, Jangchung-dong 2-ga, Jung-gu
In addition to its meticulously-appointed and stylish bedrooms, the hotel is also home to five of the city’s best restaurants. The Library Bar & Lounge is a trendy venue for a relaxing drink and The Shilla boasts the very first Guerlain Spa in Asia and a 10-acre open-air sculpture garden. Ranked as one of South Korea’s best hotels and repeatedly listed by Travel and Leisure magazine as one of the world’s best places to stay, The Shilla has a longstanding and unrivalled reputation for providing truly spectacular surroundings and impeccable service.

The Westin Chosun Seoul
87 Sogong-dong Jung-gu
Situated in thriving downtown Seoul, The Westin Chosun Seoul is within walking distance from a number of hip shopping districts.  It is a great base for cultural excursions to nearby landmarks such as the Blue House, City Hall, and Cheonggyecheon stream – Seoul’s newest cultural attraction with a deep rooted history, and ancient palaces such as Deoksugung and Gyeongbokgung.  Relax at the City Athletic Club, with facilities such as an all-season swimming pool, steam and dry sauna, and Jacuzzi or savour a range of world cuisines from eight outstanding international restaurants.

Grand Hyatt Seoul
747-7 Hannam2-dong Yongsan-gu
Located in the heart of the nation’s capital, the Grand Hyatt Seoul is set amidst beautifully landscaped gardens on the historic Mt. Namsan, just minutes from the downtown commercial district and within walking distance of Itaewon.  The floor-to-ceiling glass walls ensure spectacular views from all rooms and suites.  Hotel facilities include Club Olympus, Seoul’s most comprehensive leisure centre featuring indoor and outdoor swimming pools, tennis and squash courts, a gymnasium, sauna and winter ice skating rink.

W Seoul
21 Gwangjang Dong Gwangin Gu
It is no surprise that W Seoul Walkerhill created a storm on the Conde Nast Hot List in 2005 – this hotel is simply out of this world. Poised on the slopes of Mount Acha, overlooking the Han River, W Seoul is only fifteen minutes from the bustling business district of Seoul yet, set in 180 acres of parkland, it is a haven of serenity.  Rooms and suites range from ‘Wonderful’ to ‘Extreme Wow’ – and yes, they are exactly as their names would have you imagine –  where simple colours complement striking modern decor with the comfort of 400 thread-count sheets and views fit for a king. W Seoul also boasts the chic Away Spa, an array of five-star restaurants, a Jack Nicklaus golf driving range, and an airport pick-up service in their swish one-of-a-kind red Jaguar XJ. In addition, at W Seoul, pets are not just welcome, they’re pampered – even receiving a tasty turndown treat on their exclusive W pet beds.
Quintessentially Members receive preferential rates, exclusive access to a number of W Seoul - Quintessentially packages and a 10% discount at the hotel’s restaurants.

Imperial Palace
248-7 Nonhyeon-dong Gangnam-gu Seoul Korea
The deluxe Imperial Palace hotel is conveniently located in downtown Gangnam, Seoul’s centre of business and culture.  This luxurious hotel offers guests the very best in facilities, design and service and has received top accolades from publications including Time magazine and The Korea Herald. With comfortable guest rooms, 13 restaurants and bars, and state-of-the-art fitness facilities, every possible need and want is anticipated.

WHERE TO EAT

Goong Yeon
Cuisine: Traditional Korean
170-3 Gahoe-dong, Jongno-gu
Goong Yeon, meaning ‘festival of palace’, reproduces both traditional royal cuisine and the courteous treatment of the Joseon dynasty. Presenting the best Korean dishes with a modern yet traditional Korean house layout that is suitable for either business or a family gathering, Goong Yeon will offer you delightful surprises to your taste buds. Don’t forget to reserve before your visit, as everything is done upon your request.
Quintessentially Members receive a bottle of complimentary Wangju (traditional Korean wine) and free valet parking service

Samcheonggak
Cuisine: Traditional Korean
330-115, Seongbuk2-dong, Seongbuk-gu, Seoul
Located in the Bukak Mountain, Samcheonggak boasts a series of traditional Hanok features including traditional Korean restaurants and tea lounges. This refined and elegant traditional Korean house-shaped building is popular with foreigners and VIPs in search of a fine dining experience. Guests enjoy traditional Korean food along with great service.

Samwon Garden
Cuisine: Korean BBQ
Main: 623-5 Sinsa-dong, Gangnam-gu, Seoul
Daechi Branch: 993-1 Daechi-dong, Gangnam-gu, Seoul
Samwon Garden is the largest first-class restaurant in Korea serving delicious traditional Galbi, marinated barbecued beef and more. It’s the ideal place to meet friends and enjoy traditional dishes.
Quintessentially Members receive the special amuse-bouches from the chef and complimentary use of the private room without extra charge.

Min’s Club
Cuisine: Korean Fusion
66-7, Gyeongun-dong, Jongno-gu
The site of Min’s Club is a traditional Korean house, built in the early 18th century and inhabited by a relative of the last empress of Joseon, since renovated into a restaurant called Mingadaheon (or Min’s Club). While sitting over tea in this elegantly decorated space, you might feel like you are an aristocrat from Joseon. Moreover, you can enjoy Min’s delicious trademark cuisine al fresco on the terrace.
Quintessentially Members receive 10% discount off the set menu.

Poom Seoul
Cusine: Korean
3F Daewon-jeongsa B/D 358-17 Huam-dong, Yongsan-gu, Seoul
Poom Seoul presents contemporary Korean cuisine in a stylish and elegant setting. The famous owner chef, Young Hee Roh, re-creates traditional, noble Korean cuisine in a modern way. As well as using only the freshest seasonal ingredients, the menu changes every month. Reservations are a must.

Pierre Gagnaire
Cuisine: French
Lotte Hotel, 1 Sogong-dong, Jung-gu, Seoul
At Pierre Gagnaire’s Seoul outpost, try some of the delicious French and Korean fusion delights. The dishes are sensationally creative and can’t be found anywhere else. You’ll be amazed by some of the signature dishes that combine French cuisine, traditional Korean ingredients and experimental cooking methods.

The Ninth Gate
Cuisine: French
The Westin Chosun Hotel, 87, Sogong-dong, Jung-gu
With the beautiful Temple of Heaven visible from the windows as you dine, The Ninth Gate could well be Korea's most impressive restaurant. Serving some of Seoul's finest continental cuisine and featuring an award-winning wine selection (ask for a visit to the wine cellar), you can choose to be seated in either the main room or in one of the private dining rooms, where you can experience dedicated, exclusive service.

Continental
Cuisine: French
The Shilla Seoul, 202, Jangchung-dong 2-ga, Jung-gu
As The Shilla Seoul’s flagship restaurant, Continental’s opulent dining and sense of tradition should come as no surprise. Located on the top (23rd) floor, Continental is famed for its picturesque view of the distinctive rooftops of Yeong Bin Gwan, Mt. Namsan and the city, as well as combining exceptional ingredients with a fanatical attention to detail.  A team of master chefs offers sumptuous menus of traditional and modern French, Italian and European dishes impeccably prepared and presented. Gourmet parties are held here annually such as the Moet Chandon Gala Dinner, Dom Perignon Gala Dinner and the Gourmet Summit.

Dugahun
Cuisine: French
Sagan Branch: 109 Sagan-dong, Jongno-gu
Gangnam Branch: 640-6 Singsa-dong, Gangnam-gu
Set in a traditional Korean-style house, this unique restaurant serves French fusion cuisine using only the freshest ingredients. The crisp, modern interior, decorated with generously-proportioned canvases, provides a harmonious contrast to the rustic, traditional exterior, while the candlelit cream, black and wood colour scheme gives the place a simple elegance, or you can dine in the outdoor seating area. Try their scallops to start with and their steaks made with the very best Korean beef, and take your pick from the 5000-variety-strong wine cellar.
Quintessentially Members receive a Chef’s special amuse buche at Sagan branch and a complimentary welcome drink at Gangnam branch.

Gramercy Kitchen
Cuisine: Western
1F Shiz Avenue B/D, Sinsa-dong, Gangnam-gu, Seoul
Gramercy Kitchen is a smart fine dining restaurant where you can enjoy delicious dishes from a contemporary, New York-style menu. It has won widespread acclaim among epicures for its superb food and service. Their steak and fish dishes are one of best in the city and the Peking duck pizza is not to be missed. Check out their delicious brunch too.

Boutique Blooming
Cuisine: Italian
623-4 Sinsa-dong, Gangnam-gu, Seoul
Boutique Blooming is a fine Italian restaurant where you can enjoy a savoury Italian meal in an elegant and grown-up atmosphere. Using fresh, seasonal ingredients delivered daily, Boutique Blooming’s chefs serve up creative contemporary Italian cuisine, artistically presented to compliment its delicate taste. Don’t forget to ask the sommelier for the perfect wine pairing.
Quintessentially Members receive a complimentary glass of wine served by the chef and a customised menu according to your preferences.

Maison Kiwa
Cuisine: French
91-38 Tongui-dong, Jongro-gu, Seoul
Using only the finest ingredients prepared with less salt and sugar, and following a low-fat cooking method, Maison Kiwa’s delicious French-inspired menu has your best health truly at heart. The head chef cut his teeth at some of the world’s leading restaurants such as Jean Georges, The MoMA and Nobu.
Quintessentially Members can enjoy a welcome drink on arrival as well as a complimentary chef’s special dish when ordering a bottle of wine.

Sushi-Cho
Cuisine: Japanese
The Westin Chosun Hotel, 87 Sogong-dong Jung-gu
The Westin Chosun’s recently reopened Sushi-Cho, the popular upscale Japanese restaurant now on its 20th floor, has collaborated with celebrity-favourite Ginza Sushi Kyubey, one of Japan's finest sushi restaurants, recognized by the Michelin Guide and Zagat Survey. Ginza Sushi Kyubey's chef Matsumoto Mizuho now leads the sushi counter and the expert culinary team.  Aside from the fabulous sushi artistry, for which fish is flown in daily from Japan, 13 unique sakes, only available at Sushi Cho, are available for your enjoyment, while four kikizakeshi sake sommeliers are on hand to assist.

Palsun
Cuisine: Chinese
The Shilla Seoul, 202, Jangchung-dong 2-ga, Jung-gu
Palsun, The Shilla’s celebrated, sleekly restyled Chinese restaurant, now ranks among the finest Chinese restaurants in Korea. Palsun, proud of its commitment to using only fresh, top-quality ingredients, is renowned for serving both classic and contemporary Chinese dishes created by master chefs from Beijing and the Guangdong Province.  Palsun’s specialty “Buldojang” (a selection of small pots which have been sealed and steamed for three hours containing various delicacies including shark's fin, trepangs, natural pinemushrooms and vegetables) is another reason why people can’t help but return to Palsun time and again.

Xian
Cuisine: Chinese
93-10, Chungdam-dong Gangnam-gu
With a relaxed atmosphere, a unique interior scheme and impeccable service, Xian is understandably blessed with a faultless reputation. Xian serves various Chinese menus from a lunch set menu to lavish banquet style cuisine including 'Braised whole shark's fin', 'Cantonese dried abalone in imperial sauce' and much more. After 9pm, you can enjoy the late night menu with a beverage list consisting of Chinese wine, Soju, Sake, Whisky and much more. Do order a bottle of something and place yourself on the terrace while you take in the autumn breeze and relaxing lounge music. The wine list has been carefully chosen by a sommelier all ideally paired to Xian's gorgeous dishes.
Quintessentially Members receive a complimentary welcome drink and 10% discount.

BARS, CLUBS & NIGHTLIFE

Club Eden
Type: Club
Location: 602 Yeoksam-dong, Gangnam-gu, Ritz-Carlton Seoul
Club Eden is one of the hottest venues for electronic music lovers and trendsetters in Seoul. With its first-class environment and energetic atmosphere, Club Eden provides a unique, sensational party place for all dance music lovers.
Reservations for the VIP tables and private rooms are recommended.

JJ Mahoney’s
Type: Club & Bar
Grand Hyatt Hotel, 747-7 Hannam 2-dong, Yongsan-gu
With its huge Main Island Bar and interconnecting rooms including a Music Room, the J.J.’s Darts Room and Billiards Room, and the sunroom dining area, JJ’s is a hotspot for locals, expats and tourists alike.  With its traditional, masculine aesthetic, incorporating mahogany woodwork, Persian rugs and antiques, the atmosphere is relaxed yet vibrant.  Enjoy the warm Seoul evenings having a drink on the terrace or dinner at the poolside pavilion.

T Lound
Type: Lounge Bar
Location: 83-13, Cheongnam-dong, Gangnam-gu, Seoul
If you’re looking for a hip place to drink cocktails and dance the night away, check our T Lound. Live DJs and delicious cocktails shaken up by the professional mixologists complement the chic and funky atmosphere. T Lound has a wine bar and walk-in cellar on the first floor, glam lounge on the second floor, whisky and wine bar on the third floor and a private party rooms on the fourth floor making it Seoul’s one-stop party destination.

Function
Type: Club & Bar
A hidden gem isolated from the rest of Seoul, Function, a private boutique club, is designed for exclusive gatherings complemented by upscale surroundings and top-notch service.
Quintessentially Members receive 10% discount and priority table reservation.

Woo Bar
Type: Cocktail Bar
Location: W Hotel, 175 Achaseong-gil, Gwangjin-gu, Seoul
Woo bar is all about wooing the senses with pulsing sounds and cool grooves. They serve a varied selection of brand spirits and delicious, exclusive drinks, setting a new standard in Seoul.
Quintessentially Members receive a  10% discount.

Vin Ga
Type: Wine Bar
Location: Kangnamgu shinsadong 634-1
Vin Ga is the one of the most famous wine bars in Seoul. Enjoy over 800 wines – Grand Cru and modern vintages - stocked in perfect condition. Vin Ga offers unique wine events every month, including gala dinners with winemakers and vertical tastings of boutique wines. Don’t miss the live jazz performances starting from 7.30pm every night.

Once in a blue moon
Type: Live Jazz Club
Location: 85-1, Chungdam-dong, Gangnam-gu, Seoul
In this live jazz club, catch an eclectic mix of musical styles from original jazz and swing played by local musicians. The whole atmosphere evokes a Chicago or New Orleans-style vibe. Enjoy a delicious European-style dinner, a top-class mix of French, Mexican and local dishes. You also have the choice of over 300 wines and fresh cocktails.

Bar 153
Type: Lounge Bar
2F, Garden Place, 1-153, Sinmunno 2-ga , Jongno-gu
Bar 153 is a multi-cultural place where fast-living urbanites can take a well-earned rest. The bar is beautifully designed and boasts various award-winning wines.  They also offer a wide range of food (including a kitchen menu and a bistro menu) and every Wednesday live bands play jazz and the blues.
Quintessentially Members are entitled to a 10% discount.

WHERE TO RELAX

Guerlain Spa
The Shilla Seoul, 202, Jangchung-dong 2-ga, Jung-gu
Asia’s very first Guerlain Spa, located at The Shilla Seoul, offers personalised services by highly qualified consultants, using only the famous Guerlain products. Before starting any treatment, the guest is pampered with a 15-minute foot therapy. Pine tree scent, soft music, and flowers set the mood.

The Spa Grand Hyatt Seoul
Grand Hyatt Seoul, 747-4 Hannam2-dong, Yongsan-gu
The Spa Grand Hyatt Seoul practices a blend of Korean and European spa philosophies, each based on natural botanical therapies promoting positive health.  The spa offers Korean treatments created with 6-year-old Ginseng and a mixture of traditional Korean herbs, combined with the botanical and water therapies of European tradition.

Marquis Thermal Spa
Type: Day Spa
19-3 Banpo-dong Seocho-gu Seoul 137-040 Korea
The Marquis Thermal Spa’s specialty is its hydro baths – after a soak in the mineral sea salt, seaweed powder and aromatic oil filled tub, you’ll definitely feel relaxed. Try out the special bath that uses medicinal herbs to help reduce the appearance of cellulite, or their body wrap programme, which uses a thermo-water bed and soothing chamomile and lavender extracts to rejuvenate.

Park Club
Type: Day Spa
995-14 Daechi 3-dong Gangnam-gu, Seoul, 135-502, Korea
Park Club Spa offers an urban spa experience on the 23rd floor of the Park Hyatt Hotel, with stunning views of the capital. It provides a variety of spa treatments including facial and body experiences tailored to your specific needs.

Away Spa
Type: Day Spa
W Hotel, 21 Gwangjang-dong, Gwangjin-gu, Seoul 
At Away Spa, the mix of the western treatments and eastern influences creates an idyllic retreat that indulges the senses and soothes the soul. Treatments pamper with an eclectic mix of traditional Korean Ying Yang therapy, Ayurvedic treatments and super effective products ensuring you leave on cloud nine. It has 17 private rooms and over 60 treatments guaranteed to soothe you into submission.

Whoo Spa Palace
B1F, Bodam B/D, 31-11, Cheongdam-dong, Gangnam-gu
Whoo Spa Palace’s personalised skincare treatments combine medicinal herbs used by empresses, Oriental hand massage techniques and Chinese medicine to magical effect.

 

WHERE TO SHOP

Luxury Goods

Avenue L
130, Namdaemun-no 2 ga,Sogong-dong,Jung-gu
This high-end department store is located north of the Han River and stocks the finest luxury jewelry and designer fashion.  It also has an arthouse cinema and hosts art exhibitions, as well as a spa.

Galleria
515, Apgujeong-dong, Gangnam-gu
This leading luxury department store, found on trendy Rodeo Street of the Apgujeong District, has Seoul’s largest range of international designer goods.

Boon the Shop
89-3, Cheongdam-dong, Gangam-gu
With its great mix of labels for both sexes, and contemporary design aesthetic, this high-end boutique attracts a cutting-edge clientele.  The flagship store is located in the most trendy district, Cheongdam-dong, and there are two other outlets in Shinsegae department store.

10 Corso Como
79, Cheongdam-dong, Gangnam-gu
This hot Milanese store opened in Seoul’s Cheongdam-dong in spring 2008, quite an affirmation of Seoul’s more-solid-by-the-moment status as a hip city.  10 Corso Como comprises a store selling vintage accessories as well as the latest designer collections, a café and an arty bookshop.

Mue
93-6 Cheongdam-dong, Gangnam-gu, Seoul
Celebrities love Mue – pick up the newest styles from designers such as John Galliano, Lanvin, Balenciaga, Alexander McQueen and Helmut Lang. If you’re into high-end mix and match fashion, Mue is the best place to go for one-stop shopping.

Elbon
530-5 Sinsa-dong, Gangnam-gu, Seoul
Newly opened in the fashionable Garosugil district, Elbon has become a hot spot for trendsetters and shopaholics. You’ll find a unique collection of designers, brand shoes and bags imported from Italy, Spain, France and Japan. The restaurant on the second floor is also highly recommended.

Maison Hermes Dosan Park
630-26 Shinsadong, Gangnam-gu
The fourth Hermes flagship store in the world, Maison Hermes Dosan Park is the South-East Asian stronghold of a mini-Empire.  The buildings arranged around a courtyard contain a store, a museum showcasing Emile Hermes’s most rare past designs, a gallery, café and offices.

Fashion & Souvenir

COEX Mall
159, Samsung-dong, Kangnam-ku
The massive COEX Mall is about 118,800 ?, the largest underground shopping complex in Asia, accommodating about 260 shops. The most popular stores are Megabox, the Aquarium, Bandi & Luni’s and Linko.

Namdaemun Market
This fun market, with its mix of traditional shops, fashion malls and the Shinsegae Department Store is easy to navigate, which makes for an interesting day of exploring.

Dongdaemun Market
Dongdaemun sells a variety of products like Namdaemun, but is open 24-hours a day. The powerful appeal of Dongdaemun Market stems from the fact that you can buy everything you need at a reasonable price, in one convenient location and at anytime. The market is full of small stores selling their products on the street as well as several larger establishments like the imposing Doosan Tower which contains hundreds of separate stores.

Insadong
Korean antiques and handicrafts line the main street and the many side alleys, while many small art galleries display paintings.  Art-and-craft shops sell pottery, antiques and calligraphy brushes. There are many Korean green tea house and traditional Korean restaurants.

Myeongdong
Located in the heart of Seoul, the Myeongdong shopping district has high and mid-level price brand name shops (compared to Namdaemun and Dongdaemun Market’s low prices.)  There are also a couple of good shopping malls like Avatar and Migliore.

WHAT TO SEE

Nanta
Traditional Korean performance art combining elements of dance and mime, integrating Korean Traditional ‘Samulnori’ rhythm with comedy and drama. Nanta made its international debut in 1999 at the Edinburgh Fringe Festival where it received an award for Best Performance, and ever since it has been taking audiences by storm in countries all over the world including the UK, Germany, Austria, Italy, Japan, Taiwan, Singapore, the Netherlands and Australia, as well making a splash on Broadway.  The art form has been voted one of the top ten most popular tourist attractions in Seoul.

Bukchon Hanok Village
The residential district, known as Bukchon, is a unique and well-known place in Seoul, with its 600 years of history. Known to have been a village of the nobility, its houses have antique tiled roofs in the traditional architectural style of the Joseon dynasty. The village is located in Gahoe-dong, Samcheong-dong, and Wonseo-dong of Jongno-gu, between Gyeongbokgung Palace and Huwon Secret Garden under the foot of Mt. Bugaksan. In the past, the village comprised only several large houses with tall gates and 30 hanok (traditional Korean-style houses). However, the village expanded to its current proportions following the late Japanese colonial period and the Korean War (1950-1953).

Cheonggyecheon
Cheonggyecheon is a new public recreation space nearly six kilometres long in downtown Seoul. The massive urban renewal project is on the site of a stream that flowed before the rapid post- war economic development required it to be covered by transport infrastructure. The $900 million project attracted much criticism initially but since its opening in 2005 has been much- lauded as a major success in urban renewal and beautification. It is now very popular with both Seoul residents and tourists.

National Museum of Korea
168-6, Yongsan-dong 6-ga Yongsan-gu, Seoul
This is Korea’s principal national museum, and the fortress of many important historical artifacts and artwork. The massive new structure encompasses six permanent exhibition halls, a children’s museum, three museum shops, a food court, and a theatre. The museum is set in attractive gardens, fronted by a Gateway Pond and surrounded by Yongsan Family Park.

War Memorial of Korea
War Memorial 8, Yongsan-dong 1-ga, Yongsan-gu, Seoul
The War Memorial of Korea is a memorial to the war that left Korea a divided nation.  It also documents all the previous wars throughout Korea’s history, displaying a collection of war memorabilia and records.

Leeum
747-18 Hannam-dong, Yongsan-gu, Seoul
Leeum was established by the Samsung Cultural Foundation to preserve Korean art history and to exhibit modern art by Korean and foreign artists, and is composed of two museums.  Museum 1 is devoted to the exhibition of traditional Korean artwork and Museum 2 showcases modern and contemporary works by both Korean and foreign artists.

Apgujeong-dong Street
This glamorous street, with its abundance of shops, hair salons, cosmetic surgery hospitals, bars, Karaoke joints and Western restaurants, is the exclusive playground of Seoul’s high society.

Cheongdam-dong Street
This street is where you’ll find all the international designer stores.

Hongik Univ Street
The area surrounding Hongik University, or 'Hongdae' as it is affectionately called, is the centre of Korea's youthful nightlife. Many of Seoul's most individual clubs are clustered in the area, and on the last Friday of each month these clubs host a 'Club Day.' The Hongdae Club Day was first started in 2001 as a way to promote the club business, and has become a regular social highlight of Korean youth culture.  15,000 people will win tickets each month, which secure party-goers admittance into 11 clubs, with one drink on the house.

Spring Flower Festival
During this annual festival in Yeouido which takes place in April, there are 13 species of flowers displayed along the Hangang River including royal azaleas and golden trees, the star of the show being the delicate yet overpowering white cherry blossom. Acrobats, traditional music and fireworks all contribute to the occasion.

Palace Festival
May’s annual Palace Festival celebrates Korean culture and traditional Korean arts and music with street parades, martial arts, outdoor theatre and dance displays.

Han River Festival
A buzzing holiday festival in August that transforms the Hangang River into a space with arts, performances and water sports.

The Chungmuro International Film Festival
Taking place in September every year, this promotes Korean cinema, new and old, as well as fast becoming an established player on the international film festival circuit.

KIAF (Korea International Art Fair)
Come here for one of Asia’s biggest international art fairs, organized by the Gallery Association of Korea.  Takes place in September annually.

Seoul International Firework Festival
Every October fireworks light up the sky in front of 63 buildings near Yeouido Riverside Park. The two-day festival is often held on Saturday, with the pyrotechnic show starting around 8pm.

Seoul Design Festival
The December festival is a platform for international and Korean designers, both young and established, to showcase their wares and projects.