QUINTESSENTIALLY DEVELOPMENT
Quintessentially Development is a full-service development consultancy that specializes in prime residential development worldwide. We focus on adding value to our clients’ property assets by maximizing development potential, tailoring product to target audiences and implementing high-quality branding and marketing strategies. We regularly advise developers on every aspect of the development process from the initial scheme conception to the successful conclusion of the sales and marketing programme. Outlined in this document are the various stages of our process:
STAGE 1 MARKET RESEARCH
Quintessentially Development will conduct a thorough investigation into the key criteria for the development such as, location, position, target audiences, local and international competition.
STAGE 2 SCHEME CONCEPTION
Based upon the conclusions drawn from the market research, we will provide the client with a detailed concept brief for the development. This document will form the basis of the architectural brief from which the selection of architects can be made.
STAGE 3 ARCHITECT SELECTION
Using the concept brief, Quintessentially Development will assist the client in the selection of the right architect for the development. The selection of an architect can either be conducted through a competitive pitch or through an approach to a preferred firm.
In an increasingly crowded marketplace, architecture has become one of the key areas of differentiation for prime developments. World-renowned practices such as Foster and Partners, Rogers Stirk Harbour and Partners and Gehry Partners have become synonymous with iconic projects and can add significant value and marketability to a scheme.
We continue to work with many of the world’s leading architectural practices and would gladly introduce them to such a high quality project.
STAGE 4 DETAILED DESIGN
Further to the selection of an architect, Quintessentially Development would assist the client with the selection of the rest of the professional team, such as quantity surveyors, structural engineers and project managers. As soon as the team is assembled, detailed design of the scheme can proceed and during this process, Quintessentially Development will advise the team on space planning and interior design. At this stage, it may be appropriate to introduce a world-renowned interior designer or fashion brand to the project.
During the course of the design programme, the provision of services and amenities will be further developed. These are likely to include security and concierge facilities, residents’ private club, restaurants, health club and other facilities.
STAGE 5 BRAND DEVELOPMENT
As the design progresses and the scheme starts to develop a physical identity the key stage of developing the brand will commence. As a group, Quintessentially is renowned for the strength of its brand development work and will assist with the formation and briefing of a high-quality team of designers and brand specialists to create a strong and exclusive identity for the project.
STAGE 6 MARKETING AND PR
With a strong brand identity for the project Quintessentially Development will work hand in hand with Quintessentially Estates to develop and implement an international marketing and PR campaign.
